Serial Entrepreneur, n. 1. Randy Kirk; 2. An entrepreneur who continuously comes up with new ideas and starts new businesses. As opposed to a typical entrepreneur, who will often come up with an idea, start the company, and then see it through and play an important role in the day
to day functioning of the new company, a serial entrepreneur will often
come up with the idea and get things started, but then give responsibility to someone else and move on to a new idea and a new venture. This can be a good thing if the individual has lots of unique ideas and is the best one suited to get each one started, but
can be a bad thing if the individual stops putting time into a company
that needs his or her help, in order to try to move forward with a new idea that may or may not succeed.
I purposely chose this definition, because it was obviously written by someone who gets it. The part they left out might have suggested neurotic or possibly driven or addicted. I am the author of this blog, and am currently running my 31-34 businesses. One of those was hugely successful and kept around 100 people employed for a couple of decades or so. Others have lasted a fortnight before being cast into oblivion.
Along the way I have also cast off another few hundred ideas that didn't get to the point of opening day. Some of those did have some serious preparation, such as four years of undergrad training for psychology and three years of law school with nary a day of practicing or in any other way making a living through being a lawyer.
But today, my primary occupation is the obvious culmination of those 40 some years of practicing running small businesses and writing 8 books and countless magazine articles on the subject. I, dear reader, am a marketing consultant to other small business owners. My goal is to help them reach their wildest dreams and ambitions in business. If I can help you, call me.
Doctor of Law (J.D.), Business, Trade, and Tax Law at UCLA School of Law
Give me the ball and let me run. Whether you want to grow your legal
practice, your nail shop, or your manufacturing business, I have done it
before, probably several times, and can help you do it again.
Besides pure marketing, I have helped several of my clients to turn
around their business from near bankruptcy or -0- profits to being
viable and very profitable.
I use a combination of analytical skills and creativity
to find the smartest, least expensive way to success of products,
people, and businesses.
I have spent the last three decades researching, writing eight books and
countless magazine and online articles about, and helping small
businesses to grow through marketing. But in addition to pontificating, I
have also created and managed over 30 businesses.
Over the past four years I have turned my attention to working
one-on-one with company owners to help them maximize their business
opportunity through marketing. Marketing, in my opinion, includes goal
setting, strategies, tactics, and logistics. All need to be addressed to
We are most effective with bicycle dealers and other retailers, lawyers,
manufacturers, importers, and personal services companies. We
especially like owners who understand the importance of online
marketing, but know they can't keep up. We are unique in that while over
60% of our effort for the average client is online, close to 40% could
be trade shows, print, mailing, or bus bench ads.
Check us out online on Amazon or Google, then give me a call. I answer my phone. No long term commitments required. Affordable.
– August 2007 (26 years)Greater Los Angeles Area
Company was founded to market a new bicycle accessory called Mr. Tuffy.
Began as virtual company and within three years became vertical with
plastics manufacturing, silk screen printing, and packaging all produced
in house. Eventually reached $5.5m in sales on 5 continents. Clients
included Target, KMart, Walmart, Sears, Ralphs, CVS, US Army, Navy,
Marines, and wholesalers in several industries.
Specialty products division created products for virtually every company in the Fortune 500.
Company was sold in 2007.
My primary responsibilities were to run day-to-day operations, source
funding, design and create new products, find resources for
manufacturing and packaging. Also primarily responsible for determining
distirbution channels and hiring sales professionals and associates to
reach those markets that we targeted.
Outside the box Marketing Strategist for Small Businesses Online and Off
Randy Kirk & Associates
“Randy is always looking for the inside edge to boost your exposure
to business traffic. He is a savvy internet guru that stays current on
all of the Google trends which makes he and his group of associates a
worthwhile investment that pays you back. I have seen him work on
several businesses who have enjoyed the increased flow of opportunities
as a result of his SEO, blog, social networking tools and general
April 26, 2011
Articles - Wrote extensively for Locksmith Ledger, Bicycle Business
Journal, American Bicyclist, and Bicycle Dealer Showcase. Contributed
article for Inc Magazine.
Speaking - Featured speaker for over 10 years in Bicycle Dealer Showcase shows and Interbike Shows.
Principles of Bicycle Retailing - Self Published - out of print
Principles of Bicycle Retailing, the Second Edition - Infonet Publishing - still available
Bicycle Dealer's Guide to Getting Rich in the Recession - Infonet Publishing - still available
Principles of Bicycle Retailing III - Infonet Publishing - still available, reviews on Amazon
When Friday Isn't Payday - Warner Business Books - Inc Magazine called
this one of three best business books of 1994 with front page story.
Running a 21st Century Small Business - updated version of When Friday
Isn't Payday - Warner Business Books - over 4 star (out of 5) average in
reviews on Amazon - still available.
Married with 4 children and one ward. Six grandchildren.
Active for 17 years in Sunrise Optimist Club of Santa Monica
Very Active for last 17 years with Venice Baptist Church
Letters of recommendation, both business and personal, upon request.