The Top Ten Marketing Fundamentals According to the Serial MarketerThe Project
Several months ago I set out to create my seminal book up to this time. In 1998 I updated When Friday Isn't Payday, a book that attempted to take a business owner or even a potential business owner through every phase of a start up or take over from the conception of the idea to the eventual sale or passing off to family or employees.
The book is available dirt cheap on Amazon used, or you can buy a brand spanking new copy for a little bit more money. Heads up: the internet portions are a bit outdated. However, that means the other almost 300 pages are evergreen. Warner Books believed in those 300 pages in 1993 and gave them new life in 2008. Inc Magazine said it was one of the top three small business books published in 1993. The new title is Running a 21st Century Small Business. There are tons of reviews if you care to check it out.
In late 2011, I completed my 4th in a series of books for the bicycle industry, called Principles of Bicycle Retailing for the Internet Age. There are only a few copies left at $50 each. The content works for virtually any retailer. You can buy that here.
Now I wanted to kick it up a notch. I've started and owned or co-owned 33 businesses in a variety of industries. But I don't want to bore you with all that. If you're interested, check out my bio. In the last five years I have worked with another 250 businesses for anywhere from a few months to the entire five years as a marketing consultant. The die had been cast.
The seminal book is to be called something like 101 Marketing Fundamentals According to the Serial Entrepreneur. The title is a work in progress, and if you are great at titles, give me your best idea in the comments. I'll reward you with something if I use it. No promises. It will be any more than a signed copy of the book.
Or books. There is a chance I will release this as 5 books or 10 books. Short eBooks covering various aspects of the marketing equations. I have written 35 of the chapters and they are interspersed here in this blog. I might take them down when I finish. I might not. Not sure.
Current Status as of April 2, 2013
I am in the process of rewriting the first ten chapters. They are linked below. Depending on what day you follow the links, you may get the first draft or the latest update. But know this, it is all free, and no obligation. I've been blessed in my life with great mentors and I'm happy to pass along any wisdom that I might have gained. You may not think it is great wisdom. Happy to have you express your opinion in the comments of any of these chapters. I'm not nearly too old to learn.
So have at it. Here are the first ten chapters. And these are in order of importance. After the first 10 chapters, the tend to fall in groups.
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The Top 10 Marketing Fundamentals According to the Serial Entrepreneur and Biz Book Author Randy Kirk
1. Setting Goals Is The Number 1 Marketing Fundamental by a Landslide
2. Strategies Are What Make Goals Come Alive
3. Tactics Are the Third Leg in an effective Business Plan
4. What is Profit - How Do I Make More of That?
5. Cost of Goods and Overhead Can Make or Break You
6. Nothing Happens Until Something Is Sold
7. Customer Service and the Ultimate Question
8. Business Reputation Online and Off
9. Hire, Train, and Motivate the Best People
10. The Quality Decision