Monday, September 03, 2012

Marketing Secrets Tutorials - Logistics Review - Key Stuff You Need to Properly Market Your Company in 2012

Marketing Secrets: The Fundamentals of Great Marketing

Take a quick test of your business leadership skills.  How do you come out on these four?

Thus far in our series of 101 Marketing Secrets from a Serial Entrepreneur, we have built the case for goals, strategies, tactics and seven of our top ten recommended logistical considerations.  If you have not been following this series, and would like to start at the beginning, you can find all 27 (as of 9/3/2012) on

The seven logistical items we have covered thus far are linked below.  Are these elements controlling you or are you controlling them.  Are you proactively evaluating and planning for adequate provisions for the battle, or are you marching into war hoping you'll find ample supplies of critical materials, equipment, and other resources along the way?
  1. Having enough money matters!  A lot.
  2. Suppliers are more important than customers
  3. Lost our lease is more common that you think.  Facilities
  4. Employees are a necessary evil OR your key to long term success
  5. Time is relentless, unyielding, precious. Count it
  6. You and your employees have limited time and energy.  Plan accordingly
  7. Your family is a logistical consideration.  Unhappy families kill businesses
There are three more logistical consideration coming in the next three days.  You might want to subscribe to this blog to catch those tutorials, and the 71 additional marketing ideas, methods, secrets, and tips that will follow over the next 74 days. 

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