This writer believes that Facebook Fan Pages will rule the world. They might someday, so take some time to read this entire article (2500 words.) Here is an excerpt.
400 million people already are on it and Facebook accounts now for 1 in 4 pageviews that occur in the United States. That’s an order of magnitude larger than Google on both a traffic and unique visitor level. They’re doing something right to encourage people to create profiles on the site and also encourage repeat usage.
And the creation of a personal profile is really no different than creating a website– whether for yourself or your business.
All Facebook has to do is tell these 400 million people: “hey, want to create a page for your business in one easy step?” No need to create a new account, as we already have your information. It’s fast, free, and easy– plus, you already trust Facebook with most of your information already. So why not?