Rule 4: Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them. If you don't trust your associates to know what's going on, they'll know you really don't consider them partners. Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitors.
Training, short agenda driven meetings, phone, fax, e-mail, web site, blog, PR releases. If you don't know how to do these things learn.
Small Business Success