Saturday, November 19, 2005
Prognotication - Future Gazing - Naval Contemplation
Call it what you will, from time-to-time I will provide my own special take on what the future holds. I promise not to rehash anybody else's stuff. This will all be original, and probably way off base. Here's the first one.
NOBODY WILL LEAVE THEIR HOUSE ANYMORE
According to Wired Magazine, Americans now live in twice as much square footage per person as the did 50 years ago. This last month saw the introduction of 4 new ways to watch TV. Movie attendance is down. Home delivery of Pizza and Chow Mien is up.
I've been in the bicycle industry for 34 years. Parents aren't buying bikes for kids anymore. They're buying electronic games.
My wife and I like to go out, just the two of us, every Friday night. Choices, even in LA, are: restaurant, movie, play. She says to me last Friday: "Why don't we just do on demand using our 85" TV with theatre equal surround sound. (I have been accused of exaggeration once or twice.) But, you can now buy a projector for $2500 that will pretty much cover your wall with fantastic clarity and depth. Sound systems for under $1000 are phenomenal. And you don't have to worry about cell phones going off or folks talking through the whole thing.
If the TV and the game console don't have it, the computer does. By two years from now, it will all be the same thing anyway.
SO! Question? How will folks never leaving their house effect your business?