Marketing Secrets from the Serial Entrepreneur: Hire Us

Give us 4 Months and We'll Make the Phone Ring and the Door Swing!

“Randy's efforts as my marketing director have been critical in raising me above the mass of seemingly indistinguishable Mortgage Brokers to become a top producer in one of the largest firms in Los Angeles. Bill Raymond

We Specialize in EVERGreen Marketing! This has nothing to do with the environment and everything to do with creating visibility for your business that will last for years. Read More about EVERGreen marketing here.

Marketing is best left to the professionals!

Have you ever wondered what your business might look like if you could afford someone to take over the marketing so you could concentrate on running the business and supplying the goods and services. And yet small business owners all over the world are spending countless hours trying to understand SEO, SEM, SERP, FB, SM, and countless other acronyms instead of making cakes, selling bikes, providing legal services, or putting on braces.

Even when the finances are there to create a website, run a Adwords campaign, or create some YouTube videos, who do you hire?

Who can you trust?

"He is almost always available by phone and ready to discuss your ideas or concerns. He truly wants his clients to succeed and has their best interest in mind.” Monika Tarkowska-Carter

Over 100 of our clients will be happy to say you can trust us with your marketing efforts.

You see, we provide you with a public list of all the clients we've ever worked with. You may be shocked to know that sometimes our consulting relationships end. But even those who are no longer working with us will give you an honest report on our results driven approach.

What makes us different in the ways we market your business?

“Randy has created a business of promoting small businesses using the latest social marketing and guerrilla marketing techniques. He is creative and easy to work with and he's got a great team.” Steve Bowen

Because every thing we do starts with the question: What do YOU hope to accomplish?

We don't have a dog in this hunt. We don't care if the best marketing solution for you is a website, YouTube video, blog, Facebook, Yelp, Pay per click, outdoor advertising, trade show, new location, better employees, or new product lines. Everyone else who calls on you will be selling THEIR SOLUTION, not necessarily what is best for you.

We provide both the plan and the execution on 90% of everything you might want to accomplish marketing-wise. Therefore we start with the goal in mind, consider all the options, present you with a list of suggested approaches, and together we agree on a strategy.

But what do we do most of the time for our small business clients?

70% is online. 30% is traditional offline. Mortgage Brokers are not like Plumbers

There are no preconceived notions of how we will proceed on your case. Most of our clients are very concerned about being on page #1 of Google and Google Places. We have developed a major amount of expertise regarding Google Places. However, we recently put on a $35,000 grand opening of a new location, purchased $2000 worth of grocery bags for a Nail Shop, and worked out a deal for traditional print advertising in a magazine in the fitness business. We are currently working on creating Vlogs (Video Blogs) for 7 of our clients, and have created eight websites in the last 40 days.

How can we be good at everything?

You have a staff of trained professionals under the direction of an experienced marketer.

My resume is here. However, you can read the rest of the story by googling my name or checking me out on Amazon. But no one is good at everything. I can't draw a stick figure, but I employ those who can. I'm not a great video editor, so we have editors on staff. No one would hire me to design a Blog, Facebook, or Twitter layout. We have three website designers and a specialist in social media to make sure you look great online.

What do you get for $975 a month?

Every client is shocked by what we do in the first 120 days for $975 a month. And notice, we don't hide our fees.

Please understand that every client is different. No two are even close to the same. However, there does tend to be a rather common thread for some of what we do in the first 90 days. Most folks want to be VERY VISIBLE on the internet.

Complete marketing analysis of your company includes history, current positioning, goals, competition, and keyword analysis.
Website reviewed for local search engine optimization with recommendations for changes in content. Back link work as necessary.
Upload company profile to 3 directory aggregators, at least 200 local search engines and yellow page directories including mobile search engines.
Optimization of twelve most important local search engines and directories including Google Places, Yahoo, Yelp, City Search, and Yellow Pages.com.
Help for you to get reviews from your customers and clients on the local search engines and directories.
Research into available industry directories applicable to your business. Upload listing to all approved directories.
Research into available micro directories in your geographic area. Upload of listing on to all approved directories. Citations are a specialty of ours.
Set up account on Google, Twitter, Facebook, Facebook business and place page, and Linked In. Automation of Twitter for followers.
Creation of Blogger Blog with a minimum of 8 postings over 120 days.
Automation of blogger such that all blog posts are automatically headlined on Twitter, Facebook business (fan) page, and Linked In.
Creation of up to 15 YouTube videos over 120 days. The YouTube videos will also be uploaded to the blog (which will automatically be noticed in Twitter, Facebook, and Linked In), and may be embedded in the your website.
A minimum of two press releases on PRLog.org., and two articles on ezinearticles.com.
Implementation of Anyalytics on your website, blog, Youtube video, and press releases. Evaluation of statistics.
Help with creation of email list and implementation of email blast campaign to customer list.
Minimum 20 hours of personal involvement of senior managment
Minimum of 30 hours of staff time

Not enough? We will also advise you with regard to traditional offline approaches for print, trade show, bus bench, radio, mail, sales training, hiring, product development, and more.

I recommend him to anyone in need of a marketing/seo/internet consultant. He is MUCH MORE than an SEO guy...this guy is the total package!” Harris Gilbert

This package is generally fully implemented over a 120 day period, although we reserve the right to do it more quickly. 100% of the writing and uploading of content is overseen by senior staff. You, of course, are the final judge of every piece of content that we produce. We provide you with tutorials, both written and YouTube in the art of article writing, press releases, and blogging, so that you can participate in all aspects of the project, both during the initial 120 days and after.

All of your log in and password information is stored for you on a Google Document in your Google Account. You will always know how to make changes or gain access to every account.

The total value of this package has been shown by comparison with others in the business to be at least $8000. We have created methods to automate and simplify some systems that allow us to produce this for you for only $975 a month for four months.

At the end of 120 days, you will have a very substantial and optimized set of content on the web that will allow you to become very visible under multiple keywords and geographic areas.

Are you tired yet? What would it cost you and your staff to do all this? How long would it take just to learn the right way to do it? How many hours would you waste doing it wrong and fixing it?

You Sold Me. What do I do to get started?

Just like any new hire, you would want to do an interview first. Call me personally on my Google Voice phone line at 310-910-1848. That amazing phone will find me wherever I am. You will not get a receptionist or a screener. You'll get little ole me.

Tell me about your business. Lay out your personal and company goals and aspirations. I want to be absolutely sure that I understand what you want me to do, and that I can do it.

Once we have that no cost/no obligation conversation and you decide to hire me, you send the first $975 payment by check or Paypal and we will be all over your marketing effort within hours.

Looking forward to getting started,

Randy