We take a completely different approach to website design and development. We believe that your website is the most important document your company owns, and that the real estate that it occupies is likely to be considered an asset if you were ever to sell. The website, for most small businesses, must take the place of:
- Your storefront
- Your brochure
- Your first impression
- Your address
- Your value proposition
- Your credibility
- Your sales floor
- Your office
- Your business card
- Your news outlet
- Your radio and television station
- Your lead generation machine
- Your silent salesman
- Your customer resource center
When someone arrives at your website before they've talked to you, they are going to make a snap decision about whether your website will provide them with the information they need. You have only seconds to get your message across. Do you think a potential customer will be able to get "you" within seconds of arriving at your current website?
Next, your website should be a reflection of your company personality and style. You don't want to give one impression on your website, and then have the prospects expectations dashed when the actually call or meet you.
Your website needs to provide a great experience, in particular with regard to useful and well written content that gives the prospect confidence in you and your company. Otherwise, when they do find such content on your competitor's site, they are likely to buy from them.
Your site should have all of the information about contacting you including address, phone, email, and social media.
If you have done all of the above, and possibly also added a video page, a news page, and some even helpful resources that might be related to your business, you are still faced with another task. Can anyone actually find your website.
Were you to pay top dollar for a great location, you'd expect traffic. Otherwise your money is wasted in the extra rent. If you have a poor location, you'd expect to have to advertise to get folks to find your store. This is true for your website, also.
The use of SEO, social media, and paid advertising are the methods that will drive traffic to your website. The more traffic, the more business. You will also want to heavily promote your website in print, trade shows, and other traditional media.
We would love to help you make your website shine. We typically charge $2000 and up for a great site. We also only do websites for those who are on board with us as clients. Call Randy Kirk today and discuss the potential to build your sales and profits through marketing.
We have 40+ years experience in SEO. We built our first website in 1995. Our clients commonly have their websites on page one, even for the most competitive keywords.
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This is my cell phone and I will be happy to provide up to 45 minutes free consultation on your marketing needs