Nothing is working like YouTube to get consumers and businesses to take action. Google Local Business Center listings are very important, as are listings on other local search engines like Yelp, Yahoo.local, and Yellowpages. A great website is important, too, as (see a Youtube video on how to create a website from a marketing perspective). But nothing offers the versatility for such a low cost as YouTube videos. Here's 10 ways to use YouTube videos to get clients to take action. Randy Kirk is president of Page1Listings.com. He is the author of "Running a 21st Century Small Business," published by Warner Business Books. For more like this about marketing your small business, see Randy's business blog.
1. Yelp.com and CitySearch both maintain that having a YouTube video on their listing for your company doubles the likelihood that the visitor to your listing will take some kind of action. What their claim leaves out is that a poorly created video will not produce those kinds of results and might have a negative effect. On the other hand, there are dozens of other good reasons to create one of more YouTube videos for your local small business other than its effect on Yelp.com.
2. Not every business, but most, will generate more customer calls and decisions to shop if the client has a reason to trust you. The written word is good at this, because folks tend to trust what has been made permanent on paper or screen. But you can really increase trust by allowing your customers to hear and see your personal passion about your products and services through a video. Here is an example of a video that creates trust. The client works for a mortgage broker, and therefore trust is critical. In this video Bill Rayman, mortgage expert, explains the benefits of an FHA mortgage.
3. The internet is hungry for information. If your YouTube video has information that your client base is seeking, they will find the video to get that information. Here is a great example from another client who helps writers with the details of self publishing. This video on publishing a children's book creates trust and gives great information.
4. YouTube has a search function. If you create a great title for your video, add a good description, and provide relevant keywords in the title, description, and tags, your potential customers will find you through the search mechanism on YouTube. They may also find you because you are related to other searches they undertake and videos they watch. This client also needed to create trust and provide information, but getting the title right was everything. Check out the video title on this upscale bike shop in Palos Verdes, California who is now almost sold out on doing bicycle fittings.
5. YouTube videos show up on Google Searches and other similar search engines. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website. In fact, Google is making a concerted effort to "mix media" on page 1 search results. That's why you now see news, images, videos, local search engine results right on the top page. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a google search for your important keywords than your website. Here is an example of an IRS tax resolution company with their YouTube video on page 1
6. By adding YouTube videos to your Google Maps Local Business Center listing, MerchantCircle listing, Yelp.com and others that offer this servie, you improve your ranking on those local search engines, and that helps to improve the ranking of your website. Now you can also list videos on Fan pages of Facebook.
7. You can add your YouTube video to your website or blog as a URL link, like this http://www.youtube.com/watch?v=hV-0VIHJCRk, or as an embed like on this insurance company website, or this mortgage agent's blog, or our own small business marketing blog.
and this and this. By putting the video on your website, you generate far more chances of it being seen. This is where you can really build trust and increase reasons for your customer to shop with you.
8. You can add your YouTube video to your blog, your facebook, you can Tweet about it, and you can socially bookmark the original video, the article on your blog, and the facebook entry. All of these increase the chances of the video being seen, and also benefit your activities on these other web tools.
9. Daily Motion and other video depositories similar to YouTube may pick up your video and add it to their listings. But if you don't want to wait and see if they do so, you can upload the same video to each one. Or you can use an aggregator like tubemogul.com to put the video up on numerous of these sites all at once.
10. A single YouTube video that we did for a client for less than $300 resulted in the sale of at least one $6000 bicycle. This is just one of many such examples. The best part is that the YouTube video is listed on page one of a Google search for Specialized Transition and is going to still be selling bicycles for this client a year from now.
While most of the videos shown above are live action, you can do a great job with still pictures and good superscripting. We have a client who sells neon signs and LED signs who had a great scrolling LED sign he wanted to do a video about. Having a speaker would have been fine, but totally unneeded. Here is a fantastic use of video to sell a scrolling neon sign.
You can create your own YouTube video. But I caution you that it needs to be thoughtfully created, edited, superscripted, titled, keyworded, described, and uploaded. Please take a look of one recently created for an apartment management company in San Pedro California. A video like this might cost $300.
Page1listing.com has now created a new product that provides the creation of YouTube videos from concept through upload to YouTube and provides a complete package of internet marketing approaches like the 10 above.
Wednesday, February 17, 2010
Wednesday, February 03, 2010
Kirk's List Offers Hot Deals to Los Angeles Business Owners - Also Free Advertising
Top of the Page - FHA Mortgage 3.5% Down
Today's best offer comes from Bill Rayman at Mortgage Capital Partners, the largest mortgage lender in Los Angeles. Bill has a special offer, but first he wants to remind everyone on Kirk's list that the First Time Home Buyers tax rebate ends April 31. This is a great opportunity to get into the housing market with 3.5% down, a super low interest rate, and housing prices that will never be seen again. Here is a video about the FHA opportunity.
Bill is offering your choice of a 3 day Cruise or a NIght on the Town for TWO to anyone who brings him a mortgage referral that results in a contract. The night on the town includes dinner on restaurant row or equivalent, a show, and a limo for 4 hours.
Top of the Page - Learn more about Bill Rayman and fill out an instant mortgage application at http://www.MortgageHelpLosAngeles.com or call Bill (direct) at 310-295-6213.
No kidding! The rest of the ads on this Business-to-Business newsletter will be FREE. So Easy! All you have to do to reach over 1000 other business owners is to send me your ad of up to 500 words.
May I recommend that your ad be VERY SPECIAL. If you want to get this group to jump up and down over your business offerings, give them something to shout about right now!!
SPECIAL OFFER! It's already free. What more can I do?
The first 50 who send me ads will qualify for a free YouTube Video of their business (up to 2 minutes). YouTube videos are 27 times as likely to be on page 1 of a Google Search than your website.
Check Out The Rest of These Ads. Use These Resources and They Will be More Likely to Buy From You.
The Electra Beach Cruiser is one of the most sought after bicycles in the market today. If you are planning a promotion to your customers, your staff, or in conjunction with an event held by a charitable or civic organization, here is your chance to get an Electra Tank Type Beach Cruiser at 30% off MSRP.
Palms Cycle just a 1/2 block north of Venice Blvd on Motor Ave is making this special offer. Palms Cycle is the oldest Bike Shop in Los Angeles. Owner Cap Rancier is the 2nd generation to run the shop. Palms Cycle is a great resource for Road BIkes, Mountain Bikes, BMX bikes and specializes in Fixed Gear Bikes. They are also well known for creating very unique bicycle for the fixed gear crowd and for movie props.
Check out this video to learn more about Electra Beach Cruisers.
BestBuyNeonSigns.com has every kind of Neon Sign, LED sign, and even an exclusive SMART Sign. Do you need an open sign, exit sign, special custom sign with you Name or Logo?
Eddie Takahashi is the owner of BestBuyNeonSign.com and he wants to offer Kirk's List a special better than any other offer he has ever provided. Take the lowest price on any Neon, LED, or Smart Light you find on his website, then take another 10% off of that. This offer is limited to one per customer. And you can only get this offer if you send him a forwarded copy of this email.
You can, of course, pass this offer along to a friend by forwarding this email to them.
BestBuyNeonSigns.com even carries the new scrolling and programmable LED signs. The 10% discount applies to these as well.
See a video here about the Smart Signs which look like neon, are brighter than neon, more flexible in terms of what you can show on a sign, and even cheaper than neon.
Call Eddie at 626-818-4329
I have two pet peeves. I don't like to pay for parking and will happily walk eight blocks to avoid a $2 parking bill. I also need a Tums after paying for brand name printer inks. I understand they sell us the printers cheap to make money on the ink. But REALLY!
So I tried the no name ink a couple of times. OMG! Not a great move. That is, until I found Rob Cota at WeFixPrinters.com. Rob tells me he has "done the research" into the generic inks and was ready to recommend I use one. A year later, I'm still saving BIG $$$ on those generics.
Rob is so confident that he'll earn your ink business he'll give you one free cartridge of black HP or Epson Printer Ink with ANY purchase. Let me repeat that. ANY purchase. Like you could buy one and get one free. That is 50% off. Robs Website is WeFixPrinters.com and his phone number is 310-937-4588
Back in the day when there were real journalists trying to get news, the old saw was that Dog Bites Man was not a story, but Man Bites Dog was. Today the Man would probably have to make a stew out of the dog to get a headline. Anyway. Amin Khakiani is so sure of his investment strategies that he is willing to tie his earnings on your portfolio to your success. If you don't make money, he doesn't either. Now that is a story worthy of a headline!
Amin has a pretty healthy client list and over $5m under his watchful eye. He posts his results daily on his website and Twitters them, too. So you can keep track of him for a week, a month, or a year before you give his capabilities a try. His standard deal is 1-2% of your total portfolio per year, but right now you can be a part of his trial run at 10% of your gain. Minimum investment $50,000.
He says all new customers from Kirk's List get a 2 POUND bag of chocolate covered pomegranates just for signing up. Call Amin at 310-370-0495.
Go to FPMCapital.com
It might seem really simple these days to do an online tax return, but clearly the online systems can miss opportunities for you to save. Now, Mike Montano at Demetriou, Montano, and Assoc., is going to make it so darn cheap to use a tax preparer that the decision will be a total no-brainer!
Basic State and Federal (Standard Deductions) Normally $85
Kirk's List recipients ONLY $60.00
State and Federal with Schedule A Normally $199
Kirk's List Recipients ONLY $149.00
If you have larger tax issues, like unpaid taxes, prior years' returns not filed, or the IRS calling, Mike can help you with this, too. You hear their ads on the radio all the time regarding helping you solve tax problems.
Call Now 310 581-2900
http://www.taxrepair.com
Just send me 500 words max. You can send six words if you want, but 200 - 500 is probably more likely to sell something. I will write an ad for you, but that is NOT FREE! Write it yourself! Save the dough for some printer's ink or a nice cruiser bike.
The next email of cool specials could come tomorrow or next week depending on how many folks send me their 500 words. So if you don't want to get more cool offers like this a few times a month or even a few times a week, opt out now. You can do that down at the bottom of the page.
For those who think this is a very, very cool new idea, send this to 10 of your friends and I will send you a thank you note and really mean it. They can sign up by clicking on this link, or by just sending me an email saying "sign me up." I am a simple guy.
Today's best offer comes from Bill Rayman at Mortgage Capital Partners, the largest mortgage lender in Los Angeles. Bill has a special offer, but first he wants to remind everyone on Kirk's list that the First Time Home Buyers tax rebate ends April 31. This is a great opportunity to get into the housing market with 3.5% down, a super low interest rate, and housing prices that will never be seen again. Here is a video about the FHA opportunity.
Bill is offering your choice of a 3 day Cruise or a NIght on the Town for TWO to anyone who brings him a mortgage referral that results in a contract. The night on the town includes dinner on restaurant row or equivalent, a show, and a limo for 4 hours.
Top of the Page - Learn more about Bill Rayman and fill out an instant mortgage application at http://www.MortgageHelpLosAngeles.com or call Bill (direct) at 310-295-6213.
YOUR NAME HERE FOR FREE - NC! - $0.00
No kidding! The rest of the ads on this Business-to-Business newsletter will be FREE. So Easy! All you have to do to reach over 1000 other business owners is to send me your ad of up to 500 words.
May I recommend that your ad be VERY SPECIAL. If you want to get this group to jump up and down over your business offerings, give them something to shout about right now!!
SPECIAL OFFER! It's already free. What more can I do?
The first 50 who send me ads will qualify for a free YouTube Video of their business (up to 2 minutes). YouTube videos are 27 times as likely to be on page 1 of a Google Search than your website.
Check Out The Rest of These Ads. Use These Resources and They Will be More Likely to Buy From You.
Give an Electra Beach Cruiser Away
The Electra Beach Cruiser is one of the most sought after bicycles in the market today. If you are planning a promotion to your customers, your staff, or in conjunction with an event held by a charitable or civic organization, here is your chance to get an Electra Tank Type Beach Cruiser at 30% off MSRP.
Palms Cycle just a 1/2 block north of Venice Blvd on Motor Ave is making this special offer. Palms Cycle is the oldest Bike Shop in Los Angeles. Owner Cap Rancier is the 2nd generation to run the shop. Palms Cycle is a great resource for Road BIkes, Mountain Bikes, BMX bikes and specializes in Fixed Gear Bikes. They are also well known for creating very unique bicycle for the fixed gear crowd and for movie props.
Check out this video to learn more about Electra Beach Cruisers.
Get a NEON or LED Sign Direct From the Manufacturer
BestBuyNeonSigns.com has every kind of Neon Sign, LED sign, and even an exclusive SMART Sign. Do you need an open sign, exit sign, special custom sign with you Name or Logo?
Eddie Takahashi is the owner of BestBuyNeonSign.com and he wants to offer Kirk's List a special better than any other offer he has ever provided. Take the lowest price on any Neon, LED, or Smart Light you find on his website, then take another 10% off of that. This offer is limited to one per customer. And you can only get this offer if you send him a forwarded copy of this email.
You can, of course, pass this offer along to a friend by forwarding this email to them.
BestBuyNeonSigns.com even carries the new scrolling and programmable LED signs. The 10% discount applies to these as well.
See a video here about the Smart Signs which look like neon, are brighter than neon, more flexible in terms of what you can show on a sign, and even cheaper than neon.
Call Eddie at 626-818-4329
Local Company Stands Behind Their No Name Printer Ink
I have two pet peeves. I don't like to pay for parking and will happily walk eight blocks to avoid a $2 parking bill. I also need a Tums after paying for brand name printer inks. I understand they sell us the printers cheap to make money on the ink. But REALLY!
So I tried the no name ink a couple of times. OMG! Not a great move. That is, until I found Rob Cota at WeFixPrinters.com. Rob tells me he has "done the research" into the generic inks and was ready to recommend I use one. A year later, I'm still saving BIG $$$ on those generics.
Rob is so confident that he'll earn your ink business he'll give you one free cartridge of black HP or Epson Printer Ink with ANY purchase. Let me repeat that. ANY purchase. Like you could buy one and get one free. That is 50% off. Robs Website is WeFixPrinters.com and his phone number is 310-937-4588
Investment GURU Works on Percentage!?!
Back in the day when there were real journalists trying to get news, the old saw was that Dog Bites Man was not a story, but Man Bites Dog was. Today the Man would probably have to make a stew out of the dog to get a headline. Anyway. Amin Khakiani is so sure of his investment strategies that he is willing to tie his earnings on your portfolio to your success. If you don't make money, he doesn't either. Now that is a story worthy of a headline!
Amin has a pretty healthy client list and over $5m under his watchful eye. He posts his results daily on his website and Twitters them, too. So you can keep track of him for a week, a month, or a year before you give his capabilities a try. His standard deal is 1-2% of your total portfolio per year, but right now you can be a part of his trial run at 10% of your gain. Minimum investment $50,000.
He says all new customers from Kirk's List get a 2 POUND bag of chocolate covered pomegranates just for signing up. Call Amin at 310-370-0495.
Go to FPMCapital.com
TAX TIME! SAVE BIG on TAX PREP!
It might seem really simple these days to do an online tax return, but clearly the online systems can miss opportunities for you to save. Now, Mike Montano at Demetriou, Montano, and Assoc., is going to make it so darn cheap to use a tax preparer that the decision will be a total no-brainer!
Basic State and Federal (Standard Deductions) Normally $85
Kirk's List recipients ONLY $60.00
State and Federal with Schedule A Normally $199
Kirk's List Recipients ONLY $149.00
If you have larger tax issues, like unpaid taxes, prior years' returns not filed, or the IRS calling, Mike can help you with this, too. You hear their ads on the radio all the time regarding helping you solve tax problems.
Call Now 310 581-2900
http://www.taxrepair.com
This Could Have Been Your AD Right Here - Free! Really!
Just send me 500 words max. You can send six words if you want, but 200 - 500 is probably more likely to sell something. I will write an ad for you, but that is NOT FREE! Write it yourself! Save the dough for some printer's ink or a nice cruiser bike.
The next email of cool specials could come tomorrow or next week depending on how many folks send me their 500 words. So if you don't want to get more cool offers like this a few times a month or even a few times a week, opt out now. You can do that down at the bottom of the page.
For those who think this is a very, very cool new idea, send this to 10 of your friends and I will send you a thank you note and really mean it. They can sign up by clicking on this link, or by just sending me an email saying "sign me up." I am a simple guy.
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