Local Business Search Engine Optimization in Los Angeles is All the Rage

As my new Marketing Consulting Business gets off the ground (I'm about 70% of my maximum client base), I have discovered that the local business Search Engine Optimization business is where the future is for most of my clients. As discussed elsewhere on this blog and on my SEO blog, the hard copy yellow pages are dead. No one uses them to find the wedding planner, the bike shop, or the computer consultant anymore.

Most shoppers who are unclear about where to purchase their next bicycle or garbage disposal go straight to the web. They may just need to see where there is a close supplier, in which case google maps is right at the top of the page. They may want to review quality and pricing for the product or service, and there are dozens of websites doing that. Now, in Los Angeles, there are at least 10 local search engines like Yelp, City Search, and City Voter who not only give you a snapshot of the business, but invite folks to write reviews.

All of these local search engines are competing for top page or top 25 ranking on a key word or key phrase ranking with the websites of the companies themselves. So if I have a website design company and pay $2500 for a nice website, then pay a SEO consultant a bunch more money to try and get me in the top 10, the power of all these other websites might keep me down in the third or 4th page.

For my personal searches, I now have my preferences set at 50 responses instead of the 10 that is the default. This allows me to quickly find actual businesses instead of local search engines.

For my clients, it means they need to be sure they are represented on all those local search engines. It took me two hours yesterday to get one client up on all of them. But that $250 for that client will be paying dividends for years to come.

Then I need to find other methods for getting high positions, not merely the website. Blogs, YouTube, Flickr.com, Forum posts, and a dozen other tricks of the trade create a full frontal assault that usually results in something being on page 1. That's why the name of my new website is http://www.searchPage1.com.

Marketing Consulting In West Los Angeles, Santa Monica, and Culver City

It has taken me 4 months, but my marketing consulting company is finally ready for prime time. I have a new website for my marketing consultant business in West Los Angeles, that hopefully makes sense to people. The URL is http://www.searchPage1.com. The intent of the new company is to offer something that is in a total new niche. Comprehensive marketing services for small local businesses and non profits. A smarter marketing consultant would would be attempting to land some of the powerhouse companies around the West LA market. There are plenty of dotcom and high tech businesses within walking distance of my home.

But I've decided to pursue about 30 small businesses who no one else is interested in. Of course, there are web designers, pay per click salesmen, yellow page folks, and local adsmiths that want the $200,000 -$2,000,000 in sales companies. But they have a specific product to sell, and thus a biased sales pitch. My approach is to carefully hear the clients hopes, dreams, and desires for their business, and then sculpt a custom package of web effort, print ads, customer service programs, e-mail blasts, employee training, door knob hangers, community involvement, profit center development, niche assessment, and so on.

I think this is a totally new approach. And it is working. My current client list of 10 are all experiencing improved marketing visibility, and in most cases, dramatic increases in business. After less than 90 days.

Maybe you are one of those small businesses that could use a boost in traffic right now. I'm just an email (RandyKirk77@gmail.com) or a phone call (310-920-9649) away.

West Los Angeles Marketing Consultant Explains His Out-of-the-box Methods

From my front door I can be in Santa Monica, Culver City, Beverly Hills, Downtown Los Angeles, Torrance, or Long Beach within 20 minutes. Within those cities lie some of the most powerful marketing and communications companies on the planet. Each one is fighting for the consumers attention and their dollars. All of them are using the web, even the presidential marketers.

How does a small local hair stylist or computer repair shop compete in that powerful space? There was a time when the great democratizer was the phone book yellow pages. But they are a force no more. The web was supposed to level the playing field, but has it? Only if you know how to use it.

Here is a short video that gives some examples of how I was able to get my clients to top positions on the Google Search Pages using YouTube. It is only one of the unique ways that I can help you become visible on the web. And the cost is less than $500 a month.



http://www.searchPage1.com RandyKirk77@Gmail.com